Hi, I'm Justin McClure.
I built a 9M+ YouTube platform with 6B+ views, became a Forbes Top Creator, scaled multiple ecommerce brands, and took my own product from invention to successful Kickstarter to seven-figure ecommerce.
McClure Media started when businesses asked to use the same growth systems that worked for my own success.
Creator With Ecommerce Expertise
McClure Media is a creator-led boutique firm that turns ideas into products, builds brands, and scales revenue through creative, paid ads, and strategic partnerships.
In-person marketing and content strategy services
Design and manage ad campaigns that drive growth.
Leveraging our family's platform and ad expertise to create authentic content that scales and grows your business.
Take an idea from sketch to shelf, guiding design, sourcing, manufacturing, and launch with the right relationships.
Applying the same YouTube playbook that grew our channels to help you grow yours.
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Real World Experience
I run real ecommerce brands (here and here) with real risk, real payroll, and real inventory.
Every day I’m scaling ads, creating content, launching new SKUs, and working through sourcing and supply chain...and I don’t play with Monopoly money.
When I advise you, it comes from experience I’m actively living.
Stories with ROI
Content With a Purpose
Most companies don’t fail because of a bad product. They fail because their content isn’t strong enough to convert or scale. You’ve probably hired UGC creators or influencers who were more focused on a quick paycheck than on your brand’s long-term growth. What you need is content built with intention, someone who understands ROI, click-through rates, gross profit, and how to craft hooks that actually stop the scroll and drive sales. After more than a decade at the top of YouTube and digital content, creating scalable, performance-driven content isn’t guesswork. It’s what we do.
Good Creative Scales
Paid Ads At Scale
Most companies don’t struggle because they lack a product. They struggle because their ads don’t convert or can’t scale. You’ve hired UGC creators or influencers, spent money on content, and seen little to no return. That’s where the difference is. With over a decade of creating high-performing content and running paid ads, the focus isn’t just on making something that looks good. It’s about strong hooks, clear messaging, and creative built to convert and scale. From producing the content to running and growing the campaigns, it’s all handled under one roof.
Bringing Ideas to Life
Turning Ideas Into Products
Launching a product is hard. Most people quit when it gets complicated or lose money choosing the wrong supplier. When I had the idea for the UltraLite, there were plenty of moments I could have walked away. I didn’t, because I knew it solved a real problem. If you’re sitting on an idea that you believe in, the path doesn’t have to be guesswork. The lessons, mistakes, and relationships built along the way can help you move faster, avoid costly errors, and bring your product to market the right way.
Whitelist Ads With Us
We're More Than Influencers
You shouldn’t hire influencers who just want a check. You need partners who understand ROI and care about your brand’s growth. With over 15 million followers and partnerships with the biggest brands in the world, we know how to create content that performs. That means not just great storytelling, but assets built to be repurposed, whitelisted, and scaled into ads. When you work with us, you’re not buying a post. You’re gaining a growth partner.
Your Partner
Built. Scaled. Shared.
Brands trust my perspective on marketing, ecommerce growth, paid advertising, and content strategy because I don’t just advise from theory. I build and scale in real time.
From shaping growth strategies to refining creative that converts, my experience comes from the trenches; insights that are practical, proven, and built to move both revenue and people.
Real Growth
Built It. Scaled It. Proven It.
You might have a great product, but no traction.
You may have run ads that didn’t convert or worked with people who talk strategy but can’t execute.
I’m still in the arena building, testing, and scaling. I bring real-world experience to help your business grow.
View ServicesRecognized by the Greats
Daymond John
"Justin doesn’t just advise Shark Group. I invested in his company because I believe in him, his vision, and his ability to execute. Beyond business, our families have built a real relationship. We love his family and are grateful to have them in our lives."
Gary Vaynerchuk
"What Justin and his family have built is truly impressive. They’ve stayed at the top of the content creation game for years. When Justin speaks about marketing, it comes from real experience. More importantly, he practices what he preaches and delivers results."
Mark Cuban
"I met Justin on the set of Shark Tank, where he showed me his product. I was impressed that he built it himself. Inventing and marketing a new product isn’t easy. Most entrepreneurs quit when it gets tough. What stood out to me is that he didn’t. He stayed with it and saw it through."
Trusted By...
What began as a dad with a camera turned into a full-time media business. We scaled to 9 million subscribers and 5 billion views, earned Forbes recognition, and partnered with the world's biggest brands.
After years of creating content, I saw a problem with portable lighting and built the solution myself. It took four years, two patents, and hands-on work through design, manufacturing, and supply chain to bring it to life. I launched with a fully funded Kickstarter, and my ecommerce store sold out within nine months. I don’t just grow brands. I build them from the ground up.
Ten years in, four TED Talks later, and partnered with Daymond John, I now advise companies on marketing, brand development, and growth. But I don’t just consult from the sidelines. I actively run media buying, create content, develop products, and navigate supply chain, all while continuing to build one of the top entertainment families on social media. I teach what I practice.
9M
YouTube Subscribers
5+ billion views, 5 million in earnings
4
TED Talks
Sharing my experiences: from personal transformation to entreprenuer
1M+
Revenue from personal Ecom stores
McClure Media
McClure Medai Basic FAQ
Check out the most common questions our customers asked. Still have questions ? Contact our customer support.
What does McClure Media do?
We help businesses grow using the same systems we used to build our own brands—content, paid ads, and audience building. From scaling ecommerce to building a YouTube strategy, everything we offer is based on real-world experience, not theory.
Why work with you instead of a traditional agency?
Most agencies manage ads. We actually build brands. Our family has grown to 9M+ YouTube subscribers, 5B+ views, and multiple ecommerce businesses. We know how to create content that sells and scale it with ads.
Do you work with businesses outside Georgia?
Yes. We work with companies nationwide. However, we offer in-person ecommerce growth services for Georgia companies, where we can collaborate directly and work closely on strategy, content, and advertising.
What are creator-driven ads?
Instead of paying huge influencer fees, brands partner with us to create ads that are designed to convert. Our family produces the content, and we run it through paid ads. When the ads win, the brand wins.
Can you run our ads or just create the content?
Both. Some companies want us to create the ads, while others want full-service paid ad management where we create, test, and scale campaigns for them.
Can you help bring a product idea to market?
Yes. I invented and launched the UltraLite, taking it from a sketch to a patented product, funding it on Kickstarter in one day and selling out online within 9 months. I help founders navigate product development, sourcing, manufacturing, and launch strategy.
Can you help businesses grow on YouTube?
Absolutely. Our family has built one of the largest creator brands on YouTube with 9M+ subscribers and over 5 billion views. We help businesses develop a strategy that turns YouTube into a growth engine for leads, brand awareness, and sales.
How do we get started?
The first step is a strategy call. We'll learn about your business, goals, and challenges to see if we're a good fit to work together.