Hi, I'm Justin McClure.
I built a 9M+ subscriber YouTube platform with 6B+ views, became a Forbes Top Creator, launched and scaled multiple ecommerce brands, and took my own product from invention to successful Kickstarter to seven-figure ecommerce.
McClure Media exists because businesses kept asking me to apply the same systems to them.
What began as a dad with a camera turned into a full-time media business. We scaled to 9 million subscribers and 5 billion views, earned Forbes recognition, and partnered with the world's biggest brands.
After years of creating content, I saw a problem with portable lighting and built the solution myself. It took four years, two patents, and hands-on work through design, manufacturing, and supply chain to bring it to life. I launched with a fully funded Kickstarter, and my ecommerce store sold out within nine months. I don’t just grow brands. I build them from the ground up.
Ten years in, four TED Talks later, and partnered with Daymond John, I now advise companies on marketing, brand development, and growth. But I don’t just consult from the sidelines. I actively run media buying, create content, develop products, and navigate supply chain, all while continuing to build one of the top entertainment families on social media. I teach what I practice.
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Real World Experience
I run real ecommerce brands (here and here) with real risk, real payroll, and real inventory. Every day I’m scaling ads, creating content, launching new SKUs, and working through sourcing and supply chain - I don’t play with Monopoly money. I build, test, win, lose, adjust, and grow in real time. When I advise you, it comes from experience I’m actively living.
Stories with ROI
Content With a Purpose
Most companies don’t fail because of a bad product. They fail because their content isn’t strong enough to convert or scale. You’ve probably hired UGC creators or influencers who were more focused on a quick paycheck than on your brand’s long-term growth. What you need is content built with intention, someone who understands ROI, click-through rates, gross profit, and how to craft hooks that actually stop the scroll and drive sales. After more than a decade at the top of YouTube and digital content, creating scalable, performance-driven content isn’t guesswork. It’s what we do.
Good Creative Scales
Paid Ads At Scale
Most companies don’t struggle because they lack a product. They struggle because their ads don’t convert or can’t scale. You’ve hired UGC creators or influencers, spent money on content, and seen little to no return. That’s where the difference is. With over a decade of creating high-performing content and running paid ads, the focus isn’t just on making something that looks good. It’s about strong hooks, clear messaging, and creative built to convert and scale. From producing the content to running and growing the campaigns, it’s all handled under one roof.
Bringing Ideas to Life
Turning Ideas Into Products
Launching a product is hard. Most people quit when it gets complicated or lose money choosing the wrong supplier. When I had the idea for the UltraLite, there were plenty of moments I could have walked away. I didn’t, because I knew it solved a real problem. If you’re sitting on an idea that you believe in, the path doesn’t have to be guesswork. The lessons, mistakes, and relationships built along the way can help you move faster, avoid costly errors, and bring your product to market the right way.
Whitelist Ads With Us
We're More Than Influencers
You shouldn’t hire influencers who just want a check. You need partners who understand ROI and care about your brand’s growth. With over 15 million followers and partnerships with the biggest brands in the world, we know how to create content that performs. That means not just great storytelling, but assets built to be repurposed, whitelisted, and scaled into ads. When you work with us, you’re not buying a post. You’re gaining a growth partner.
Your Partner
Built. Scaled. Shared.
Brands trust my perspective on marketing, ecommerce growth, paid advertising, and content strategy because I don’t just advise from theory. I build and scale in real time.
From shaping growth strategies to refining creative that converts, my experience comes from the trenches; insights that are practical, proven, and built to move both revenue and people.
Recognized by the Greats
Daymond John
"Justin doesn’t just advise Shark Group. I invested in his company because I believe in him, his vision, and his ability to execute. Beyond business, our families have built a real relationship. We love his family and are grateful to have them in our lives."
Gary Vaynerchuk
"What Justin and his family have built is truly impressive. They’ve stayed at the top of the content creation game for years. When Justin speaks about marketing, it comes from real experience. More importantly, he practices what he preaches and delivers results."
Mark Cuban
"I met Justin on the set of Shark Tank, where he showed me his product. I was impressed that he built it himself. Inventing and marketing a new product isn’t easy. Most entrepreneurs quit when it gets tough. What stood out to me is that he didn’t. He stayed with it and saw it through."
Real Growth
Built It. Scaled It. Proven It.
You might have a great product, but no traction. You may have run ads that didn’t convert or worked with people who talk strategy but can’t execute.
I’m still in the arena building, testing, and scaling. I bring real-world experience to help you grow with clarity, confidence, and results.
View ServicesAbsolutely love it! It exceeded all my expectations. The quality is top-notch, and I’ve already recommended it to several friends.
A game-changer — I noticed the difference right away. It’s rare to find something that delivers exactly what it promises, but this does.
Fast delivery, great quality, and amazing support! I had a few questions and the team was incredibly helpful and friendly throughout.
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Premium materials
Built to last with carefully selected, high-quality components.
Thoughtful design
Every detail is crafted to enhance usability and style.
Seamless integration
Works effortlessly with your lifestyle or existing setup.
9M
YouTube Subscribers
5+ billion views, 5 million in earnings
4
TED Talks
Sharing my experiences: from personal transformation to entreprenuer
100%
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About us
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Our products
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Compare
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40mm Beryllium
40mm Beryllium
245g
205g (On-Ear), 239g (Over-Ear)
165mm x 190mm x 66mm
190mm x 155mm x 34mm (On-Ear), 200mm x 165mm x 40mm (Over-Ear)
24 hours
16 hours
Outstanding products with exceptional brands
Have a question ? We are here to help.
Check out the most common questions our customers asked. Still have questions ? Contact our customer support.
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
Do I need to setup an account to place an order?
You do not need to set up an account to place an order. However creating an account allows you to store your shipping information, see order history, and view your product’s warranty information. Additional features will be added to the account page in the near future.
Do you offer gift wrapping
Yes, we can wrap your item in our signature box with tissue paper, and include a card with your personal message. The option is available during checkout for an additional $5. Please note this service is not available for wireless speaker purchases.
How long will it take to get my orders?
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
What is your return policy?
All products purchased from our website may be returned within 14 days of purchase for a full refund less shipping costs, no questions asked. International return orders may be subject to return shipping fees. To initiate such a return please contact us.
Any question?
You can contact us through our contact page! We will be happy to assist you.