Hi, I'm Justin McClure.

I built a 9M+ subscriber YouTube platform with 6B+ views, became a Forbes Top Creator, launched and scaled multiple ecommerce brands, and took my own product from invention to successful Kickstarter to seven-figure ecommerce.

McClure Media exists because businesses kept asking me to apply the same systems to them.

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Built in the Real World

I run real ecommerce brands (here and here) with real risk, real payroll, and real inventory. Every day I’m scaling ads, creating content, launching new SKUs, and working through sourcing and supply chain - I don’t play with Monopoly money. I build, test, win, lose, adjust, and grow in real time. When I advise you, it comes from experience I’m actively living.

Creative With a Purpose

Most companies don’t fail because of a bad product. They fail because their content isn’t strong enough to convert or scale. You’ve probably hired UGC creators or influencers who were more focused on a quick paycheck than on your brand’s long-term growth. What you need is content built with intention, someone who understands ROI, click-through rates, gross profit, and how to craft hooks that actually stop the scroll and drive sales. After more than a decade at the top of YouTube and digital content, creating scalable, performance-driven content isn’t guesswork. It’s what we do.


Building momentum and expanding the team

Most companies don’t struggle because they lack a product. They struggle because their ads don’t convert or can’t scale. You’ve hired UGC creators or influencers, spent money on content, and seen little to no return. That’s where the difference is. With over a decade of creating high-performing content and running paid ads, the focus isn’t just on making something that looks good. It’s about strong hooks, clear messaging, and creative built to convert and scale. From producing the content to running and growing the campaigns, it’s all handled under one roof.

Turning Ideas Into Products

Launching a product is hard. Most people quit when it gets complicated or lose money choosing the wrong supplier. When I had the idea for the UltraLite, there were plenty of moments I could have walked away. I didn’t, because I knew it solved a real problem. If you’re sitting on an idea that you believe in, the path doesn’t have to be guesswork. The lessons, mistakes, and relationships built along the way can help you move faster, avoid costly errors, and bring your product to market the right way.

Milestone achieved

Celebrating 100,000 happy customers

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Stronger than ever

Scaling new heights and looking ahead

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What began as a dad with a camera turned into a full-time media business. We scaled to 9 million subscribers and 5 billion views, earned Forbes recognition, and partnered with the world's biggest brands.

From Hobby to 5 Billion Views

After years of creating content, I saw a problem with portable lighting and built the solution myself. It took four years, two patents, and hands-on work through design, manufacturing, and supply chain to bring it to life. I launched with a fully funded Kickstarter, and my ecommerce store sold out within nine months. I don’t just grow brands. I build them from the ground up.

From Creator to Inventor

Ten years in, four TED Talks later, and partnered with Daymond John, I now advise companies on marketing, brand development, and growth. But I don’t just consult from the sidelines. I actively run media buying, create content, develop products, and navigate supply chain, all while continuing to build one of the top entertainment families on social media. I teach what I practice.

Builder. Advisor. Operator.

Real Growth

Built It. Scaled It. Proven It.

You might have a great product, but no traction. You may have run ads that didn’t convert or worked with people who talk strategy but can’t execute.

I’m still in the arena building, testing, and scaling. I bring real-world experience to help you grow with clarity, confidence, and results.

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Absolutely love it! It exceeded all my expectations. The quality is top-notch, and I’ve already recommended it to several friends.
A game-changer — I noticed the difference right away. It’s rare to find something that delivers exactly what it promises, but this does.
Fast delivery, great quality, and amazing support! I had a few questions and the team was incredibly helpful and friendly throughout.

Discover the details

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Premium materials

Built to last with carefully selected, high-quality components.

Thoughtful design

Every detail is crafted to enhance usability and style.

Seamless integration

Works effortlessly with your lifestyle or existing setup.

9M

YouTube Subscribers

5+ billion views, 5 million in earnings

4

TED Talks

Sharing my experiences: from personal transformation to entreprenuer

100%

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About us

Designed in New York

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Our products

Superior design

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Compare

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Driver

40mm Beryllium

40mm Beryllium

Weight

245g

205g (On-Ear), 239g (Over-Ear)

Dimensions

165mm x 190mm x 66mm

190mm x 155mm x 34mm (On-Ear), 200mm x 165mm x 40mm (Over-Ear)

Battery

24 hours

16 hours

Outstanding products with exceptional brands

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Our customer support is available monday to friday: 8am-8:30pm.Average answer time: 24h