Performance Driven Creator Ads are ads created by our family, the Mighty McClures, specifically designed to run in paid advertising campaigns.

Unlike traditional influencers who charge large upfront fees, we create the ads at no cost and only earn money if the ads actually run and scale.

If the ads perform well and generate ad spend, we receive a percentage of that spend.

Simply put: when your ads win, we win.

All ads are created by the Mighty McClure family.

With nearly 10 million followers and billions of views, we understand how to tell stories, capture attention, and create content that connects with audiences.

Depending on the product, the ads may feature:

• Justin (dad)
  
• Ami (mom)
  
• Ava & Alexis (the twins)
  
• Jersey (our son)
  

We choose the combination that best fits the product and audience.

Most creators charge thousands of dollars upfront to make content. We do the opposite.

We create the ads at no upfront cost because our compensation comes from ad spend if the ads scale.

This model allows brands to test multiple ads without paying large production fees, while giving us a strong incentive to create content that actually performs.

If the ads don’t run or don’t scale, we don’t make money.

If the ads succeed and generate significant spend, then we participate in that success.

Most partnerships include 3–5 ads.

Every ad we create is designed specifically for paid advertising.

Brands must test all ads in their Meta campaign manager, since sometimes the unexpected creative becomes the top performer.

If additional content is desired beyond ads, that can be discussed separately.

Yes.

Brands must send the product (or any materials needed for filming) to our studio.

Shipping and logistics are handled by the brand.

Once we receive the product, production begins.

Production typically takes about 7 days after we receive the product.

After the ads are delivered, they can be placed into the campaign manager and begin running shortly after.

Brands can choose either option:

Option 1 — Brand runs ads

Most brands simply run the ads through their own Meta Ads Manager.

Option 2 — McClure Media runs ads

If a brand does not have media buying experience, we can manage the campaigns. This would be discussed separately.

Our goal is to make sure the ads have the best chance to scale.

Our ads are designed primarily for:

• Meta (Facebook & Instagram)
  

Meta remains the strongest platform for ecommerce ad performance.

We also offer YouTube integrations, which are separate campaigns.

We earn a percentage of ad spend generated by the ads we create.

The structure works like this:

• 15% of ad spend up to $50,000
  
• 10% of ad spend after $50,000
  
• 7.5% of ad spend after $100,000
  

As campaigns scale, the percentage decreases.

This model aligns incentives so we are motivated to help brands create ads that actually work.

Let’s say three ads we created are running:

Ad 1 spend: $10,000

Ad 2 spend: $5,000

Ad 3 spend: $3,000

Total ad spend = $18,000

Our compensation would be 15% of $18,000, which equals $2,700.

Every ad we create has the potential to scale, and we receive a percentage of the total spend across all ads running.

Yes. We work with brands that are serious about scaling.

Minimum monthly ad spend is $10,000 per month, which averages about $330 per day.

Anything below that usually doesn't provide enough data for Meta’s algorithm to properly optimize campaigns.

No.

No agency, creator, or media buyer can guarantee performance.

What we do guarantee is that we will care about your product, your brand, and your success.

If the ads do not scale, we don’t make money.

If the ads succeed, we both win.

Yes. Brands can run ads directly from McClure creator accounts, which often increases credibility and engagement.

Whitelisting can be structured in two ways:

• 
  $300 per ad
  
• 
  Or a negotiated percentage of ad spend
  

This can be discussed depending on campaign needs.

McClure Media retains the intellectual property for the content.

Brands receive the finished ads to use within their ad campaigns.

Once the campaign has concluded, the brand can use the content for other marketing purposes.

Raw footage is not included unless negotiated separately.

At minimum, we request Data Analyst access to the Meta Ads account.

This allows us to view campaign performance and provide insights on what creatives are working and where improvements can be made.

We do not require full account control.

That’s exactly what we want!

Winning ads can be scaled while weaker creatives are paused.

We typically allow each ad enough time and budget to determine whether it has potential before turning it off.

Successful ads may run until they begin to fatigue.

In paid advertising, ad spend is a signal of performance.

Meta’s algorithm naturally pushes more budget toward ads that are converting and performing well.

If an ad begins generating sales at a profitable cost, Meta will automatically allocate more budget to that creative.

That means:

More spend → more reach → more sales.

Because our compensation is tied to ad spend, we are motivated to help brands create ads that Meta’s algorithm wants to scale.

We’ve worked across many verticals and are confident we can create ads for almost any product.

Examples include:

• Toys
  
• Fashion
  
• Beauty
  
• Tech
  
• Wellness
  
• Pets
  
• Food
  
• Health products
  

Our diverse family allows us to create content that resonates with a wide variety of audiences.

Most UGC creators charge upfront fees regardless of performance.

They also produce content for many brands simultaneously and often lack deep experience with paid advertising.

Our approach is different.

We treat partnerships as collaborations.

Because we earn money based on ad spend, we have a real incentive to create ads that actually perform.

If the ads fail, we don’t benefit.

If the ads scale, everyone wins.

Yes. YouTube integrations are separate from the ad-spend model.

Promotions appear within our YouTube videos and are priced based on the length and scope of the integration.

YouTube campaigns start at $5,000.

Our two channels have nearly 10 million combined subscribers and billions of views.