Paid ads that scale: built by a creator who's done it all
I’m Justin McClure, a top creator, an inventor, an e-commerce operator, and a media buyer who’s spent years in the trenches building brands that actually work.
When you work with me, you work with me.
Why Work With Me?
I'm a real operator who invented, sourced, launched, and scaled his own product
From Viral Creator to Ad Architect
My family, the Mighty McClures, has built a community of 15 million followers and generated 5+ billion views. That didn’t happen by accident. It came from knowing how to capture attention, tell a story; all skills I pour into paid ads that convert.
E-Commerce Operator
I invented and launched the UltraLite, scaled it from Kickstarter to sold out in just 9 months - all through ads I wrote, shot, and optimized myself. That success led to a strategic partnership with Daymond John, showing how powerful authentic, creative-led advertising can be when done right.
Ad Systems That Scale
From founder ads to “Us vs. Them”, VSLs, talk-to-camera hooks, UGC blends, and testimonials - I don’t make one type of ad. I build ad ecosystems that feeds ad algorithms exactly what they wants: variety and data.
Who I Help
- Founders and businesses without in-house creative expertise.
- Brands tired of generic agency creatives and AI slop.
- Businesses that understand creative diversity drive performance.
- Companies looking for an experienced ecommerce operator who has personally built and scaled profitable ad campaigns.
Working With Justin
Creative Ad Strategy
- Identify strong, emotional, and logical selling points — then turn them into scroll-stopping hooks.
- Build a story-based framework to connect with real customers, not just “target audiences.”
- Create ad scripts that speak like your business, sound human, and sell like a marketer.
Working With Justin
Ad Production
- Direct and produce quality video content designed to convert — not just look good. Out of state? We can figure out a travel plan.
- I use my 10 years as a top creator to develop ad frameworks that perform across platforms.
- Capture authentic voice and energy through on-camera coaching and storytelling direction.
Working With Me
My Creative Advantage
- I’ve edited thousands of YouTube videos, which taught me how to craft hooks and hold attention.
- Years of storytelling and editing help me spot the “gold” on the timeline and turn raw footage into scaling ads.
- Most agencies media buyers, not creatives. I’m both: an ecommerce operator who has made thousands of ads and a creator who has produced thousands of videos. That combination makes my approach unique.
Working With Justin
Ad Management & Scaling
- Optionally leverage my large family following by running paid ads through our verified accounts.
- Provides instant credibility and organic engagement.
- Combine whitelisting with your creative to create UGC-style ads that feel native and authentic.
Working With Me
Creator Whitelisting
Optionally leverage our verified creator pages to whitelist and amplify reach, building trust instantly.
- Run paid ads through our verified accounts for instant credibility and organic engagement.
- Tap into our trusted creator audience to build real social proof — not just impressions.
- Combine whitelisting with your creative to create UGC-style ads that feel native and authentic.
Partner With Justin On Your Ads
Great content happens when creative instinct meets performance. I bring both:
- A top creator with billions of views
- An ecommerce operator who has successfully scaled and sold products through his own ads.
Every ad is built from real-world testing, not guesswork. I’ve spent my own dollars, refined my own systems, and proven over and over what converts.
And credibility? Daymond John — entrepreneur, investor, and Shark Tank icon - is my business partner.
He trusts me to create and run ads for his company. That should tell you everything you need to know about how seriously I take performance and storytelling.
If someone like Daymond John trusts me with his brand, imagine what I can do for yours.
Great content happens when creative instinct meets performance. I bring both:
- A top creator with billions of views
- An ecommerce operator who has successfully scaled and sold products through his own ads.
Every ad is built from real-world testing, not guesswork. I’ve spent my own dollars, refined my own systems, and proven over and over what converts.
And credibility? Daymond John — entrepreneur, investor, and Shark Tank icon - is my business partner.
He trusts me to create and run ads for his company. That should tell you everything you need to know about how seriously I take performance and storytelling.
If someone like Daymond John trusts me with his brand, imagine what I can do for yours.
Recognized by the Greats
Daymond John
"Justin doesn’t just advise Shark Group. I invested in his company because I believe in him, his vision, and his ability to execute. Beyond business, our families have built a real relationship. We love his family and are grateful to have them in our lives."
Gary Vaynerchuk
"What Justin and his family have built is truly impressive. They’ve stayed at the top of the content creation game for years. When Justin speaks about marketing, it comes from real experience. More importantly, he practices what he preaches and delivers results."
Mark Cuban
"I met Justin on the set of Shark Tank, where he showed me his product. I was impressed that he built it himself. Inventing and marketing a new product isn’t easy. Most entrepreneurs quit when it gets tough. What stood out to me is that he didn’t. He stayed with it and saw it through."
Turn your product into a story people care about.
Professional content that looks and performs like a top creator.
Years as a top creator and hands-on experience scaling my own ads, I know how to build creative performs in the auction.
Scaling winners, rinse and repeat.
Leverage the trust and reach of the McClure family brand.
Schedule Your Free Call
No obligation. If it’s not a fit, you’ll still leave with clarity on your next steps.
The Best Products Solve A Problem
I invented the UltraLite to solve a real problem for creators, starting with a simple sketch and turning it into a fully manufactured product.
I hired CAD designers and engineers, worked with an industrial designer to refine the design, sourced prototypes, and found the right factory partner. I navigated manufacturing, supply chain, and freight forwarding to bring the product to life. I then launched it with a Kickstarter campaign that funded in one day and brought it to market using my own ad strategy and marketing.
The result: the UltraLite sold out in nine months.
I joined TechStars hoping to find a mentor who had built a product. Justin was exactly that person. He’s been through the whole process himself, from invention to launch, and his advice on my pet product was incredibly valuable. He helped reduce the cost of my mold by $20,000! Honestly, we couldn’t have launched without him.
Worked With
FAQ
If you have more questions, email justin@mcclure.media
What are Performance Driven Creator Ads?
Performance Driven Creator Ads are ads created by our family, the Mighty McClures, specifically designed to run in paid advertising campaigns.
Unlike traditional influencers who charge large upfront fees, we create the ads at no cost and only earn money if the ads actually run and scale.
If the ads perform well and generate ad spend, we receive a percentage of that spend.
Simply put: when your ads win, we win.
Who creates the ads?
All ads are created by the Mighty McClure family.
With nearly 10 million followers and billions of views, we understand how to tell stories, capture attention, and create content that connects with audiences.
Depending on the product, the ads may feature:
- Justin (dad)
- Ami (mom)
- Ava & Alexis (the twins)
- Jersey (our son)
We choose the combination that best fits the product and audience.
Why are ads free (to create)?
Most creators charge thousands of dollars upfront to make content. We do the opposite.
We create the ads at no upfront cost because our compensation comes from ad spend if the ads scale.
This model allows brands to test multiple ads without paying large production fees, while giving us a strong incentive to create content that actually performs.
If the ads don’t run or don’t scale, we don’t make money.
If the ads succeed and generate significant spend, then we participate in that success.
How many ads do we receive?
Most partnerships include 3–5 ads.
Every ad we create is designed specifically for paid advertising.
Brands must test all ads in their Meta campaign manager, since sometimes the unexpected creative becomes the top performer.
If additional content is desired beyond ads, that can be discussed separately.
Do brands send product?
Yes.
Brands must send the product (or any materials needed for filming) to our studio.
Shipping and logistics are handled by the brand.
Once we receive the product, production begins.
How long does it take to receive ads?
Production typically takes about 7 days after we receive the product.
After the ads are delivered, they can be placed into the campaign manager and begin running shortly after.
Who runs the ads?
Brands can choose either option:
Option 1 — Brand runs ads
Most brands simply run the ads through their own Meta Ads Manager.
Option 2 — McClure Media runs ads
If a brand does not have media buying experience, we can manage the campaigns. This would be discussed separately.
Our goal is to make sure the ads have the best chance to scale.
What platform(s) are the ads for?
Our ads are designed primarily for:
- Meta (Facebook & Instagram)
Meta remains the strongest platform for ecommerce ad performance.
We also offer YouTube integrations, which are separate campaigns.
How does payment work?
We earn a percentage of ad spend generated by the ads we create.
The structure works like this:
- 15% of ad spend up to $50,000
- 10% of ad spend after $50,000
- 7.5% of ad spend after $100,000
As campaigns scale, the percentage decreases.
This model aligns incentives so we are motivated to help brands create ads that actually work.
Example of ad spend scenario:
Let’s say three ads we created are running:
Ad 1 spend: $10,000
Ad 2 spend: $5,000
Ad 3 spend: $3,000
Total ad spend = $18,000
Our compensation would be 15% of $18,000, which equals $2,700.
Every ad we create has the potential to scale, and we receive a percentage of the total spend across all ads running.
Is there a minimum ad budget?
Yes. We work with brands that are serious about scaling.
Minimum monthly ad spend is $10,000 per month, which averages about $330 per day.
Anything below that usually doesn't provide enough data for Meta’s algorithm to properly optimize campaigns.
Are results guaranteed?
No.
No agency, creator, or media buyer can guarantee performance.
What we do guarantee is that we will care about your product, your brand, and your success.
If the ads do not scale, we don’t make money.
If the ads succeed, we both win.
Can ads be whitelisted?
Yes. Brands can run ads directly from McClure creator accounts, which often increases credibility and engagement.
Whitelisting can be structured in two ways:
$300 per ad
Or a negotiated percentage of ad spend
This can be discussed depending on campaign needs.
Who owns the content?
McClure Media retains the intellectual property for the content.
Brands receive the finished ads to use within their ad campaigns.
Once the campaign has concluded, the brand can use the content for other marketing purposes.
Raw footage is not included unless negotiated separately.
What access does McClure Media need?
At minimum, we request Data Analyst access to the Meta Ads account.
This allows us to view campaign performance and provide insights on what creatives are working and where improvements can be made.
We do not require full account control.
What happens when ads perform well?
That’s exactly what we want!
Winning ads can be scaled while weaker creatives are paused.
We typically allow each ad enough time and budget to determine whether it has potential before turning it off.
Successful ads may run until they begin to fatigue.
Why does ad spend matter?
In paid advertising, ad spend is a signal of performance.
Meta’s algorithm naturally pushes more budget toward ads that are converting and performing well.
If an ad begins generating sales at a profitable cost, Meta will automatically allocate more budget to that creative.
That means:
More spend → more reach → more sales.
Because our compensation is tied to ad spend, we are motivated to help brands create ads that Meta’s algorithm wants to scale.
What type of brands work best?
We’ve worked across many verticals and are confident we can create ads for almost any product.
Examples include:
- Toys
- Fashion
- Beauty
- Tech
- Wellness
- Pets
- Food
- Health products
Our diverse family allows us to create content that resonates with a wide variety of audiences.
How is this different from UGC Creators or Influencers?
Most UGC creators charge upfront fees regardless of performance.
They also produce content for many brands simultaneously and often lack deep experience with paid advertising.
Our approach is different.
We treat partnerships as collaborations.
Because we earn money based on ad spend, we have a real incentive to create ads that actually perform.
If the ads fail, we don’t benefit.
If the ads scale, everyone wins.
Do you offer YouTube integrations?
Yes. YouTube integrations are separate from the ad-spend model.
Promotions appear within our YouTube videos and are priced based on the length and scope of the integration.
YouTube campaigns start at $5,000.
Our two channels have nearly 10 million combined subscribers and billions of views.
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