I didn’t start as an entrepreneur. I started as a curious dad with a camera.
What began as simple videos with my family eventually turned into one of the largest creator brands on YouTube, with over 9 million subscribers and more than 5 billion views across our channels.
But none of that came from formal training. Everything I know, I taught myself, and much of it I learned the hard way.
When we started making content, I wasn't good at editing and creating.
I had a day job but spent nights learning.
I taught myself how to shoot video, how to edit, how to tell stories, and how to write copy that kept people watching. Over the years, that turned into thousands of videos and millions of words written for ads, scripts, and campaigns.
Eventually, those skills helped our family build a massive audience online, become a top creator and work with the biggest brands in the world.
But that was only the beginning.
I became obsessed with understanding how the internet actually works.
How attention works.
How algorithms work.
How advertising works.
How products scale.
So I learned those too.
The next step was e-commerce. I didn’t come from the product world, but I wanted to understand how great ideas turn into real businesses.
So I invented something.
The UltraLite, a creator light I designed to solve a problem I kept running into while filming.
What started as a sketch became a real product through years of trial and error- working with engineers, building prototypes, navigating factories overseas, figuring out supply chains, launching on Shopify, and learning how to market a physical product.
The product funded in one day on Kickstarter and eventually sold out online in less than a year.
Not because I had investors or a big team, but because I learned how to build attention and convert ads into sales.
I didn’t start as a media buyer. I started as a creator trying to sell products and grow an audience.
So I studied ads and tested campaigns. Wrote copy and shot creative.
Over time, I learned how to create ads that perform—because I had to. Our own businesses depended on it.
Today, I help brands scale using those same skills, and I’ve built relationships with entrepreneurs and leaders like Daymond John, who understand the value of creators who know how to build real businesses.
I didn’t start as an entrepreneur. I started as a curious dad with a camera.
What began as simple videos with my family eventually turned into one of the largest creator brands on YouTube, with over 9 million subscribers and more than 5 billion views across our channels.
But none of that came from formal training. Everything I know, I taught myself, and much of it I learned the hard way.
When we started making content, I wasn't good at editing and creating.
I had a day job but spent nights learning.
I taught myself how to shoot video, how to edit, how to tell stories, and how to write copy that kept people watching. Over the years, that turned into thousands of videos and millions of words written for ads, scripts, and campaigns.
Eventually, those skills helped our family build a massive audience online, become a top creator and work with the biggest brands in the world.
But that was only the beginning.
I became obsessed with understanding how the internet actually works.
How attention works.
How algorithms work.
How advertising works.
How products scale.
So I learned those too.
The next step was e-commerce. I didn’t come from the product world, but I wanted to understand how great ideas turn into real businesses.
So I invented something.
The UltraLite, a creator light I designed to solve a problem I kept running into while filming.
What started as a sketch became a real product through years of trial and error- working with engineers, building prototypes, navigating factories overseas, figuring out supply chains, launching on Shopify, and learning how to market a physical product.
The product funded in one day on Kickstarter and eventually sold out online in less than a year.
Not because I had investors or a big team, but because I learned how to build attention and convert ads into sales.
I didn’t start as a media buyer. I started as a creator trying to sell products and grow an audience.
So I studied ads and tested campaigns. Wrote copy and shot creative.
Over time, I learned how to create ads that perform—because I had to. Our own businesses depended on it.
Today, I help brands scale using those same skills, and I’ve built relationships with entrepreneurs and leaders like Daymond John, who understand the value of creators who know how to build real businesses.
Questions?
reach out: justin@mcclure.media
After years of building brands, companies asked the same question:
"Can you help us grow the way you grew yours?"
McClure Media was created to answer that. I work with companies that want help with:
• Scaling ecommerce businesses
• Running high-performing paid ads
• Creator-driven advertising
• Bringing new product ideas to market
• Building YouTube as a real business engine
Everything I teach comes from experience.
View ServicesMcClure Media FAQ
Check out the most common questions our customers asked. Still have questions ? Contact our customer support.
What does McClure Media do?
We help businesses grow using the same systems we used to build our own brands—content, paid ads, and audience building. From scaling ecommerce to building a YouTube strategy, everything we offer is based on real-world experience, not theory.
Why work with you instead of a traditional agency?
Most agencies manage ads. We actually build brands. Our family has grown to 9M+ YouTube subscribers, 5B+ views, and multiple ecommerce businesses. We know how to create content that sells and scale it with ads.
Do you work with businesses outside Georgia?
Yes. We work with companies nationwide. However, we offer in-person ecommerce growth services for Georgia companies, where we can collaborate directly and work closely on strategy, content, and advertising.
What are creator-driven ads?
Instead of paying huge influencer fees, brands partner with us to create ads that are designed to convert. Our family produces the content, and we run it through paid ads. When the ads win, the brand wins.
Can you run our ads or just create the content?
Both. Some companies want us to create the ads, while others want full-service paid ad management where we create, test, and scale campaigns for them.
Can you help bring a product idea to market?
Yes. I invented and launched the UltraLite, taking it from a sketch to a patented product, funding it on Kickstarter in one day and selling out online within 9 months. I help founders navigate product development, sourcing, manufacturing, and launch strategy.
Can you help businesses grow on YouTube?
Absolutely. Our family has built one of the largest creator brands on YouTube with 9M+ subscribers and over 5 billion views. We help businesses develop a strategy that turns YouTube into a growth engine for leads, brand awareness, and sales.
How do we get started?
The first step is a strategy call. We'll learn about your business, goals, and challenges to see if we're a good fit to work together.