Turn your idea into something real.
I’m Justin McClure – creator, inventor, and ecommerce operator. I spent 4+ years turning my idea, the UltraLite, into a real product, brought in a Shark Tank partner, launched on Kickstarter, and sold out in 9 months. Now I help other creators and founders do the same.
No fluff, no theory – you’ll talk directly with the person who’s done it.
Why Work With Me?
I'm a real operator who invented, sourced, launched, and scaled his own product
Inventor Of The UltraLite
Took an idea from a sketch to manufacturing with mechanical, industrial, and electrical engineers. 4+ years of prototypes, samples, and supply chain relationships you get to tap into.
Shark Tank, Kickstarter Success
Partnered with Daymond John (Shark Tank). Ran a successful Kickstarter campaign, funded in a single day, and transitioned into a profitable ecommerce brand.
Scaling My Product
Built and ran all my own ads and media buying – creative that scales, not just “content.” The only macro creator to invent, launch, and scale a product.
Who I Help
- Creators who want to launch their own product but don’t know where to start.
- Founders with a rough idea who need help with sourcing, prototyping, and manufacturing.
- Existing brands that want to add new SKUs to increase AOV and profit.
- Anyone stuck between ‘good idea’ and ‘actual inventory on the shelf.’
From Idea To Launch
Product & Idea Development
- Pressure-test your idea so it’s worth pursuing.
- Define features, use cases, and competitive angle.
- Map the steps from ‘idea in your head’ to ‘real product in hand.’
From Idea To Launch
Prototyping & Sourcing
- Help you find and work with mechanical/industrial/electrical engineers when needed.
- Use my relationships to get prototypes and samples faster and more affordably.
- Help you avoid common sourcing and quality mistakes that cost time and money.
From Idea To Launch
Manufacturing & Supply Chain Setup
- Use my relationships to connect you with vetted factories and suppliers.
- Advise on MOQs, pricing, packaging, and timelines.
- Help you navigate freight forwarding, logistics, and inventory planning.
From Idea To Launch
Go-To-Market Strategy
- Decide if you should launch on Kickstarter, Amazon, or your own store first.
- Build a step-by-step launch plan based on your budget, audience, and risk.
- I’ve run a Kickstarter that funded in one day and built my own ecommerce platform from scratch.
From Idea To Launch
Launch, Ads, and Media Buying
- Turn your product story into scroll-stopping video ads.
- Use my media buying experience to test, learn, and scale.
- If you want, I can fully run the ad strategy for you.
Launch Your Product
A real inventor with a successful patented product
- From napkin sketch to real inventory.
- 4+ years building prototypes, improving designs, and solving supply chain problems.
- Daymond John backed (from Shark Tank)...see next slide
- Successful Kickstarter campaign fully funded in one day.
- Sold out my first production run in 9 months using ads and creative I made myself.
- Macro creator with a large family brand who actually built an ecommerce product, not just sponsored content.
Daymond John partners with proven operators. I’ve earned my way into his circle through real results, and he’s invested in my company, brings me in to consult for his businesses, and has me help with operations.
Highlights
- Direct partnership and friendship with Daymond John.
- Investment and mentorship from Daymond in my product.
- Consulting for his portfolio companies and Shark Group.
- Access to his network because he trusts my skills.
When Daymond John puts his name behind you, it means business.
A real inventor with a successful patented product
- From napkin sketch to real inventory.
- 4+ years building prototypes, improving designs, and solving supply chain problems.
- Daymond John backed (from Shark Tank)...see next slide
- Successful Kickstarter campaign fully funded in one day.
- Sold out my first production run in 9 months using ads and creative I made myself.
- Macro creator with a large family brand who actually built an ecommerce product, not just sponsored content.
Daymond John partners with proven operators. I’ve earned my way into his circle through real results, and he’s invested in my company, brings me in to consult for his businesses, and has me help with operations.
Highlights
- Direct partnership and friendship with Daymond John.
- Investment and mentorship from Daymond in my product.
- Consulting for his portfolio companies and Shark Group.
- Access to his network because he trusts my skills.
When Daymond John puts his name behind you, it means business.
Recognized by the Greats
Daymond John
"Justin doesn’t just advise Shark Group. I invested in his company because I believe in him, his vision, and his ability to execute. Beyond business, our families have built a real relationship. We love his family and are grateful to have them in our lives."
Gary Vaynerchuk
"What Justin and his family have built is truly impressive. They’ve stayed at the top of the content creation game for years. When Justin speaks about marketing, it comes from real experience. More importantly, he practices what he preaches and delivers results."
Mark Cuban
"I met Justin on the set of Shark Tank, where he showed me his product. I was impressed that he built it himself. Inventing and marketing a new product isn’t easy. Most entrepreneurs quit when it gets tough. What stood out to me is that he didn’t. He stayed with it and saw it through."
Pressure-test your concept for real market fit. Is there a market for it?
Build samples fast using my engineer and supplier network
Navigate factories, source samples, MOQs, and supply chain logistics.
Create and run media that sells your new product
Builds your channel into a customer magnet with proven video strategies from growing our own to 9M subscribers and 5B+ views.
Schedule Your Free Call
No obligation. If it’s not a fit, you’ll still leave with clarity on your next steps.
The Best Products Solve A Problem
I invented the UltraLite to solve a real problem for creators, starting with a simple sketch and turning it into a fully manufactured product.
I hired CAD designers and engineers, worked with an industrial designer to refine the design, sourced prototypes, and found the right factory partner. I navigated manufacturing, supply chain, and freight forwarding to bring the product to life. I then launched it with a Kickstarter campaign that funded in one day and brought it to market using my own ad strategy and marketing.
The result: the UltraLite sold out in nine months.
I joined TechStars hoping to find a mentor who built a product - Justin was that person. He’s been through the process himself, from invention to launch, and his advice on my pet product was incredibly valuable. He helped reduce the cost of my mold by $20,000! Honestly, we couldn’t have launched without him.
Worked With
FAQ
If you have more questions, email justin@mcclure.media
What are Performance Driven Creator Ads?
Performance Driven Creator Ads are ads created by our family, the Mighty McClures, specifically designed to run in paid advertising campaigns.
Unlike traditional influencers who charge large upfront fees, we create the ads at no cost and only earn money if the ads actually run and scale.
If the ads perform well and generate ad spend, we receive a percentage of that spend.
Simply put: when your ads win, we win.
Who creates the ads?
All ads are created by the Mighty McClure family.
With nearly 10 million followers and billions of views, we understand how to tell stories, capture attention, and create content that connects with audiences.
Depending on the product, the ads may feature:
- Justin (dad)
- Ami (mom)
- Ava & Alexis (the twins)
- Jersey (our son)
We choose the combination that best fits the product and audience.
Why are ads free (to create)?
Most creators charge thousands of dollars upfront to make content. We do the opposite.
We create the ads at no upfront cost because our compensation comes from ad spend if the ads scale.
This model allows brands to test multiple ads without paying large production fees, while giving us a strong incentive to create content that actually performs.
If the ads don’t run or don’t scale, we don’t make money.
If the ads succeed and generate significant spend, then we participate in that success.
How many ads do we receive?
Most partnerships include 3–5 ads.
Every ad we create is designed specifically for paid advertising.
Brands must test all ads in their Meta campaign manager, since sometimes the unexpected creative becomes the top performer.
If additional content is desired beyond ads, that can be discussed separately.
Do brands send product?
Yes.
Brands must send the product (or any materials needed for filming) to our studio.
Shipping and logistics are handled by the brand.
Once we receive the product, production begins.
How long does it take to receive ads?
Production typically takes about 7 days after we receive the product.
After the ads are delivered, they can be placed into the campaign manager and begin running shortly after.
Who runs the ads?
Brands can choose either option:
Option 1 — Brand runs ads
Most brands simply run the ads through their own Meta Ads Manager.
Option 2 — McClure Media runs ads
If a brand does not have media buying experience, we can manage the campaigns. This would be discussed separately.
Our goal is to make sure the ads have the best chance to scale.
What platform(s) are the ads for?
Our ads are designed primarily for:
- Meta (Facebook & Instagram)
Meta remains the strongest platform for ecommerce ad performance.
We also offer YouTube integrations, which are separate campaigns.
How does payment work?
We earn a percentage of ad spend generated by the ads we create.
The structure works like this:
- 15% of ad spend up to $50,000
- 10% of ad spend after $50,000
- 7.5% of ad spend after $100,000
As campaigns scale, the percentage decreases.
This model aligns incentives so we are motivated to help brands create ads that actually work.
Example of ad spend scenario:
Let’s say three ads we created are running:
Ad 1 spend: $10,000
Ad 2 spend: $5,000
Ad 3 spend: $3,000
Total ad spend = $18,000
Our compensation would be 15% of $18,000, which equals $2,700.
Every ad we create has the potential to scale, and we receive a percentage of the total spend across all ads running.
Is there a minimum ad budget?
Yes. We work with brands that are serious about scaling.
Minimum monthly ad spend is $10,000 per month, which averages about $330 per day.
Anything below that usually doesn't provide enough data for Meta’s algorithm to properly optimize campaigns.
Are results guaranteed?
No.
No agency, creator, or media buyer can guarantee performance.
What we do guarantee is that we will care about your product, your brand, and your success.
If the ads do not scale, we don’t make money.
If the ads succeed, we both win.
Can ads be whitelisted?
Yes. Brands can run ads directly from McClure creator accounts, which often increases credibility and engagement.
Whitelisting can be structured in two ways:
$300 per ad
Or a negotiated percentage of ad spend
This can be discussed depending on campaign needs.
Who owns the content?
McClure Media retains the intellectual property for the content.
Brands receive the finished ads to use within their ad campaigns.
Once the campaign has concluded, the brand can use the content for other marketing purposes.
Raw footage is not included unless negotiated separately.
What access does McClure Media need?
At minimum, we request Data Analyst access to the Meta Ads account.
This allows us to view campaign performance and provide insights on what creatives are working and where improvements can be made.
We do not require full account control.
What happens when ads perform well?
That’s exactly what we want!
Winning ads can be scaled while weaker creatives are paused.
We typically allow each ad enough time and budget to determine whether it has potential before turning it off.
Successful ads may run until they begin to fatigue.
Why does ad spend matter?
In paid advertising, ad spend is a signal of performance.
Meta’s algorithm naturally pushes more budget toward ads that are converting and performing well.
If an ad begins generating sales at a profitable cost, Meta will automatically allocate more budget to that creative.
That means:
More spend → more reach → more sales.
Because our compensation is tied to ad spend, we are motivated to help brands create ads that Meta’s algorithm wants to scale.
What type of brands work best?
We’ve worked across many verticals and are confident we can create ads for almost any product.
Examples include:
- Toys
- Fashion
- Beauty
- Tech
- Wellness
- Pets
- Food
- Health products
Our diverse family allows us to create content that resonates with a wide variety of audiences.
How is this different from UGC Creators or Influencers?
Most UGC creators charge upfront fees regardless of performance.
They also produce content for many brands simultaneously and often lack deep experience with paid advertising.
Our approach is different.
We treat partnerships as collaborations.
Because we earn money based on ad spend, we have a real incentive to create ads that actually perform.
If the ads fail, we don’t benefit.
If the ads scale, everyone wins.
Do you offer YouTube integrations?
Yes. YouTube integrations are separate from the ad-spend model.
Promotions appear within our YouTube videos and are priced based on the length and scope of the integration.
YouTube campaigns start at $5,000.
Our two channels have nearly 10 million combined subscribers and billions of views.
Building Your Big Idea
An idea without any action is just a thought. Let's bring that thought to life.